• YogaGlo Response to Today’s News-UPDATED

    Posted on September 23rd, 2013 3:59:40 PM YogaGlo 279 comments

    September 25, 2013

    Though we made a statement on Monday (below) to clarify our approach as it relates to our patent application, we have noted over the past few days that there is much confusion and many misunderstandings.

    We have also heard from so many wonderful yogis asking to learn more, to better understand and to get some answers as to what this type of patent application actually means so they can make their own informed decisions as to how they feel about it.

    We have heard you. We value you. We respect you.

    To clarify many of the comments being made and address your questions:

    • We have not sued anyone or filed a lawsuit.
    • We are not trying to patent how classes are taught in studios all over the world.
    • We are not trying to patent how a teacher might film instruction for their students in their own studio or how one might wish to film a DVD.
    • Our patent application deals very specifically with online streaming yoga classes, and in that, it deals with only one of many possible ways to film online streaming yoga classes.
    • So what is the YogaGlo way of filming classes? Our patent application clearly outlines that the “look and feel” of a YogaGlo online streaming class is comprised of the following elements that all must be present in conjunction with one another: position of camera, position of the teacher, position of the mats relative to the camera and the teacher, an open corridor down the middle, the teacher must be facing the camera, the students must be facing the teacher, etc. We are not seeking to patent a camera angle. We are not seeking to patent the placement of a teacher in a room (online, offline, in your private studio, in your public studio). We are seeking to patent this one very particular combination of elements for a single online class.
    • There is more than one way to film and stream an online yoga class. Many wonderful online yoga businesses film their classes differently and are thriving. Many online yoga customers prefer their look to ours. We aren’t trying to patent how they film their classes. We are simply trying to patent our way of filming online classes.

    We hope this helps clarify some of the questions you all have shared with us and helps you understand the landscape we are operating in as well as the intent with which we are seeking such a patent. The vast majority of the yoga businesses that we all engage with have many legal forms of protection in place that you may not be not aware of. Most of these are not regularly shared with the yoga community, so we can understand how disconcerting it can be to think of yoga in this context. But we believe that there is a way to operate with integrity both in the business sphere and in the yoga sphere. They are not mutually exclusive.

    We truly believe there is room enough for every yoga company to be innovative and creative and develop incredible online offerings that engage and inspire yogis all over the world. As a yoga business, we have the right to protect a tiny piece of the work that we do and our patent application reflects that.

    We understand, however, that every person in the yoga community will have their own perspective and that you may not ultimately agree with our approach. We respect each one of you and know that you will make up your own minds as to where you fall along this spectrum.

    Original Statement Published September 25, 2013:

    Many of you may already be aware that this was published today.

    In response, we want to clarify several points that were misrepresented in this article:

    First, we want to make it very clear that YogaGlo has no intention to trademark, copyright or patent yoga itself or how yoga classes are set up and taught. That is not what we believe in and it is not what yoga is about.

    We are simply protecting the proprietary filming perspective which makes YogaGlo’s online classes distinct. YogaGlo’s filming perspective was developed to help online users feel like they’re participating in the class from a remote location. People have independently acknowledged and recognized the look and feel of YogaGlo’s videos, including commenting on the unique setup of the classroom. This acknowledgement happened today, in fact, on the very post we link to above. With just a few short descriptors, many commenters immediately identified YogaGlo.

    In order to continue to provide our community with this distinctive online yoga class experience at an affordable price, YogaGlo is required to protect its intellectual property, just like any other online business.

    Although YogaGlo has already taken steps to protect its online videos, including obtaining both trademark and copyright registrations, we are waiting for our patent to issue. We are hopeful that once our patent registers, we will be able to resolve these matters in a way that protects our intellectual property rights and allows all online yoga services to thrive fairly.

    We also want to make it clear that YogaGlo was founded on the principles of promoting more access to yoga, not less, so we support any website that shares this mission.

    While we have always valued engaging in meaningful dialogue with our community, we are unfortunately restricted from responding to additional comments on this issue. We hope you can respect our position, now that it has been clarified, and understand that we cannot comment any further on ongoing legal matters. 

    Thank you for your ongoing support.


    Derik Mills


    278 responses to “YogaGlo Response to Today’s News-UPDATED” RSS icon

    • Disgraceful behaviour. You are shameful.

    • Hahahah, only in ‘murica!

    • Christopher M Mancini

      This patent is absurd and has disastrous potential for our already broken patent system for all industries, not just instructional fitness. This just goes to show you how delicate your company is that you feel you need to patent the camera angle that you use when filming a live event. How about stop wasting money and time on frivolous patents and start working on making your product the best in the industry. You will make more money and ultimately have a happier customer base than going around bullying your competitors. GG.

    • this is exactly what is wrong with western yoga, selfish and material, yogaglo fail

    • Meredith Whipple

      Though I used to be a YogaGlo subscriber, I doubt whether I will be again in the future. In my experience, the ‘look and feel’ of a YogaGlo class is essentially the ‘look and feel’ of the view of many practitioners simply facing the teacher (the way that the vast majority of yoga classes are taught). I am disappointed by the patent application, which does not seem to acknowledge this fact and likely will, in effect, limit the reach of yoga to a broader population.

    • Your company image has been damaged because of this. I hope the patent was worth it.

    • “We have heard you. We value you. We respect you.”

      Reminds me of what the ex-Tunisian president said before he was ousted ;-)

    • Way to abuse our shitty patent system, Yogaglo! Congrats on your future patent-trolling success.

    • While I don’t do yoga myself, I have many friends who do. I will be sure to warn them against your evil company.

    • We will be looking for every instance of prior “art” that resembles what you’ve done to try and have this patent invalidated. We’re already submitting re-examination requests to the patent office. You should be ashamed of yourselves for filing this absurd patent to begin with that is only going to harm your brand. As a former subscriber, I happily cancel my membership. I want to work with companies that promote innovation in yoga, not stifle it as you are.

    • Yes, it’s especially absurd that you claim to “not be patenting a camera angle.” There are only so many ways to film a yoga class, and the idea that there is a patentable “look and feel” about a teacher facing the students is ridiculous–not to mention the idea that setting up a classroom in order to afford a clear camera line is something that you would seek to forbid others to do. No, this is patent abuse and a way to intimidate competitors. Maybe you should join the people suing the “Eat More Kale” t-shirt people–you are acting in the same predatory fashion.

    • I’ve worked as a professional videographer for NBC news for years.

      I’m also trained as a yoga teacher and a member of Yogaglo. I feel like my experience as a yogi and cameraman gives me some perspective to say that your patent is insane.

      I’ve filmed thousands of stories and all cameramen go to the spot that makes the most sense to tell the story or capture the event. This is what photographers and videographers do.

      I’ve filmed yoga classes long before yogaglo existed in the exact manner you are claiming for yourself. I didn’t choose this angle because I was a genius cameraman. It was the obvious place to put the camera.

      That’s my perspective as a former cameraman, but as a yogi I am deeply disappointed to hear this news tonight.

      I was very committed to yoga, but my practice suffered when the Anusara yoga community fell apart. After failing to find a new yoga community, I discovered yogaglo. I’ve been practicing regularly, but this news makes me feel like yogaglo is just another cheap commodity.

      I’m not going to cancel my membership just yet, but I hope you can do the right thing, not because it’s right for business, but because it’s right for yoga.

    • I was considering a subscription to YogaGlo – not anymore! Disgusted.

    • Jeremy Braverman

      Do you understand how evil and insidious the idea of patenting these elements is? …position of camera, position of the subjects, props, art direction, angle of subjects to camera, etc? Would it then be justified for feature films, television commercials, music videos to patent these things? You are SEVERELY damaging your reputation here, and making yourselves look so naive, greedy and foolish. I strongly urge you to drop this nonsense. As a subscriber to the site, I plan on quitting if you don’t, and doing everything I can on social media to influence other yogis to do the same. There’s still time, PLEASE drop this patent request and issue an apology. You will be forgiven. If not, you’ll be a pariah.

    • As a Canadian yoga instructor looking in, I am saddened by this company’s decision to “patent” what is essentially an eyeball view of a yoga class. And your recent sending of cease and desist letters to a number of companies clearly shows the two-faced ethics YogaGlo has. As a result, I will recommend to the over 1000 teachers that I am connected with as well as the thousands of students I have taught to NOT USE YOGAGLO’S PRODUCTS OR SERVICES unless they choose the correct “yogic” ethics and allow the sharing of yoga for all.


      Edward A.

    • Love the Glo! The format and amazing instructors create a unique experience allowing the “at home” yogis to immerse themselves in each class and feel that they are part of it.

    • I stuck with you hoping you would come to your senses and drop this ridiculous patent. Well, you showed who you are, and what you are about. So now I will show you what I am about, by taking my $18 a month to a company that I believe in. Good bye YogaGlo..it was great..until it wasn’t.

    • Why? Why do you feel the need to patent a filming style? Just stupid and a waste of time in my opinion. The variety of content and its quality determined my decision of which site to join.
      It seems as if you have some very good teachers. But do you feel that they are not good enough to attract people to your site? Maybe you should merge with lululemon…. you seem to be of the same “yogic” mindset.

    • Patricia Maccaro

      I only want to see YogaGlo thrive and continue to offer what for me has been extremely helpful. I live below poverty level, YogaGlo has kept all these amazing classes affordable, it’s my big splurge every month, and Wow! do you deliver. I go to YogaGlo also for therapeutic help with aches and pains, previously, I’d have had to pay out of pocket for Chiropractic, your top notch Instructors are better for me than any medical community I’ve sought help from, way better. If getting a patent helps you thrive, or if it is part of how one must survive with the crazy business models in our world, I really don’t care. What I care about is keeping the high level of instructors like Felicia and keeping it affordable. I’m 65, a bit isolated, having Meditation folks like Harshada also help me keep my head in a good place. I love YogaGlo, please don’t change. Oh and I’m sending boat-loads of Gratitude to you for all the happiness.

    • Support from someone who didn’t cancel their membership….not really understanding the need to patent….but I respect the instructors on YogaGlo and have sought out their understanding on this. I am satisfied by what I have heard (esp. jason Crandall) and will continue to practice and focus on the good. Namaste

    • As a part time yoga practitioner with a Yoga Teacher partner, I am deeply saddened to see that YogaGlo appears to have yet another capitalist, money driven, owner/creator at the helm…

      Having formerly subscribed to YogaGlo and (quite frankly got bored with the ‘single shot’ format) I have since moved over to My Yoga Online, which in my opinion offers far greater access to excellent teachers in a way that is truly creative and in harmony with the pure essence of what I believe yoga to be about…

      My concern is not that YogaGlo will actually manage to patent a camera angle, but the precedence that it may set if it IS approved. After all, the Internet does not belong to the US Patent service… does it? Is it going to mean that in order for other teachers to be validated they will have to patent the type of clothing they wear, or the words that they speak? It seems ridiculous, but this is where these things start…

      I trust that the karmic resonance of this is already being felt and that the yoga community will unite to ensure intellectual freedom.


    • Dear Yogaglo,

      I have really appreciated and benefited from taking Yogaglo classes over the past few years that I’ve been a member. As a yoga teacher and long-time yoga student, it’s been great to be able to do yoga classes with leading teachers from anywhere in the world!

      I’m really very sad and disappointed to hear about this patent application – although the spiritual teachings offered on this website point beautifully toward interconnection, generosity and kindness, the business values expressed through this patent application, show a different motive – one focused on individual profit.

      I hope that you will seriously reconsider this decision. You will lose many faithful members if not..

    • I adore YogaGlo, and I am perfectly happy allowing you to profit, you provide a great service. I hope you can overcome the negativity here.

    • I teach at a major university and just about all professors stand at the front of the classroom to teach. I wonder if I could patent that? I mean think of the power I would have. If granted “ownership” of positioning myself in front of students I could dismantle the whole educational system, as no other instructor would be allowed to teach by standing at the front of the class. I could probably stop teaching, and simply collect fees from those who want to use my novel invention. Bruhahahaha.

    • You can profit from your idea just by having an edge with the instructors you select. You have set the bar for patents to be issued for all sorts of filming now. You just set a terrible example for what is yet to come. I cancelled my account today, I’m sorry I really liked using yogaglo however your ethics are not in alignment with mine. I also owned a successful business (yoga studio) and I understand creating something unique and deserve profit for something but I also would never support a decision as this.

    • do you even realize how utterly ridiculous you sound? “…. the teacher must be facing the camera, the students must be facing the teacher…”. Um. Yeah. I’m going to film a yoga class and have everybody facing different directions. That would work really well.

      Ludicrous, desperate and sad.

    • Your attitude exemplifies a large amount of what is wrong with the way yoga is presented in the West. I hope people realise that your organisation is anything but yogic.

    • If the idea was to stifle competition (which is incredibly un-yogic to begin with), I suspect that your patent fiasco has had the opposite effect, as many will most surely look to other online class communities for their daily yoga dose, as I am beginning to do. I’ve been a yogaglo member for years (and i am fiercely in love with many of the instructors), and have recommended it to so many, but, sadly, I will have to cancel my subscription now. Good luck in your all-consuming goal of profit-making.

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